Samsung

Uno de los mayores fabricantes de productos electrónicos del mundo.

  • Services

    • Diseño y Animación 3D
    • Desarrollo

  • Technology and tools

    • ARKit
    • ARCore

  • Category

    • Electrónica y Tecnología

The challenge

¿Cómo podríamos crear una experiencia de compra AR (Realidad Aumentada / Augmented Reality) para la tienda en línea de Samsung en América Latina sin la necesidad de descargar una aplicación?

Creative approach

We leverage cutting-edge Web AR technology to create an experience that only requires the user to click once.

Strategy

In partnership with Kluge , we worked to understand Samsung’s limitations in this new medium so that together we could create an AR experience that allows users to explore and place products in their homes and offices.

Design

Using Samsung's brand guidelines, we created custom call-to-actions that fit perfectly with their e-commerce platform. We then used a team of 3D specialists to create over 200 3D products that could be sized and rendered based on the products' actual dimensions.

The results

"LIFT helped us create a tool that makes Samsung Latin America a pioneer of AR and together they will allow us to continue pushing the boundaries of e-commerce AR."

-Adolfo Fermo
Regional Head of Digital Business and Marketing

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